Smart Play, LLC. and Master Pieces Puzzle Company to Develop Animal Planet and Shark Week

Silver Spring, MD, November 20, 2014 - Discovery Consumer Products announced today two new deals with Smart Play, Inc. for Animal Planet toys and with MasterPieces Puzzle Company for Animal Planet and Shark Week puzzles and craft sets. Following the Animal Planet themes of dinosaurs, ocean and land, both partners are working to create engaging products that will encourage exploration of the animal kingdom and fuel imagination. The new items from Masterpieces and Smart Play will be available in 2015.

Smart Play, LLC will develop children’s educational toys offering fun and exciting ways to discover the world of animals. Designed for children ages 4-6, the line includes 3D flashcards and puzzles, puzzle cubes, alphabet floor puzzles, a lighted click-and-see toy projector, and an electronic learning pad.

MasterPieces Puzzle Company will develop  a line of  puzzles for families and craft sets depicting Animal Planet and Shark Week themes. Masterpieces will also create Animal Planet branded dinosaur and safari, and Shark Week branded 3D puzzles with a paint component and buildable craft kits made of wood.

Animal Planet consumer products continue to drive the mission of R.O.A.R. (Reach Out. Act. Respond.), Animal Planet’s initiative dedicated to improving the lives of animals in our communities and in the wild. A portion of the proceeds from the sale of select Animal Planet products are distributed to the R.O.A.R. partners, with more than one million dollars donated to date.