News

December 15, 2015


Smart Play to exhibit at the upcoming 2016 NY TOY FAIR - Booth 5809

We are pleased to announce that Smart Play will once again exhibit at the next Toy Fair in New York from Feb 13-17. We will be releasing more than 10 new products at this show. Please stop by our booth 5809 so we can share our new and exciting products with you..
November 28, 2014


Smart Play, LLC. and Master Pieces Puzzle Company to Develop Animal Planet and Shark Week

Silver Spring, MD, November 20, 2014 - Discovery Consumer Products announced today two new deals with Smart Play, Inc. for Animal Planet toys and with MasterPieces Puzzle Company for Animal Planet and Shark Week puzzles and craft sets. Following the Animal Planet themes of dinosaurs, ocean and land, both partners are working to create engaging products that will encourage exploration of the animal kingdom and fuel imagination. The new items from Masterpieces and Smart Play will be available in 2015.

Smart Play, LLC will develop children’s educational toys offering fun and exciting ways to discover the world of animals. Designed for children ages 4-6, the line includes 3D flashcards and puzzles, puzzle cubes, alphabet floor puzzles, a lighted click-and-see toy projector, and an electronic learning pad.

MasterPieces Puzzle Company will develop  a line of  puzzles for families and craft sets depicting Animal Planet and Shark Week themes. Masterpieces will also create Animal Planet branded dinosaur and safari, and Shark Week branded 3D puzzles with a paint component and buildable craft kits made of wood.

Animal Planet consumer products continue to drive the mission of R.O.A.R. (Reach Out. Act. Respond.), Animal Planet’s initiative dedicated to improving the lives of animals in our communities and in the wild. A portion of the proceeds from the sale of select Animal Planet products are distributed to the R.O.A.R. partners, with more than one million dollars donated to date.

August 28, 2013


Welcome to our new website!

We are happy to provide you with the ability to order any of our products that you may not find at your favorite retailer. This new site has additional functionality of being able to search by language, product type or other criteria. A complete product catalog along along with detailed images can make it easy to find the right toy or product for your child. We are proud to announce the launch of several new products that continues our innovative push into bilingual educational toys.